Campaign Playbook

Truth Is the
New Savings

A strategic messaging toolkit for Closet Factory Pittsburgh. No gimmicks. No inflated markdowns. Just honest pricing and Pittsburgh craftsmanship.

Section 01

Our Position

"We don't play the pricing game. We don't inflate to discount. Our best price is our first price."

No Gimmicks

No inflated markdowns or fake urgency tactics

Honest Pricing

Fair, everyday pricing you can trust year-round

Pittsburgh Built

Custom craftsmanship by local Pittsburgh hands

Solutions First

Designed to solve problems, not pressure sales

Campaign Line

"Everyday prices you can trust.
No gimmicks. Just great value."

Section 02

In-Home Designer Scripts

Calm, confident, trusted—your words matter. Use these phrases during in-home consultations to build trust and communicate our honest pricing philosophy.

"We don't do mark-it-up, mark-it-down pricing."

"What you're seeing today is real. No 'limited-time offer' tricks."

"In many cases, we're actually less than others once you see the full picture."

"Some companies price for the sale. We price for the solution."

Tone Guide

Professional confidence without being defensive. Let the truth speak for itself.

Section 03

Office & Appointment Setter Scripts

The Phone Pitch

"We create custom storage for closets, pantries, and home spaces with everyday pricing you can trust—no sales gimmicks or fake markdowns."

Key Responses

On Pricing

"Our pricing doesn't rely on gimmicks or fake markdowns."

On Simplicity

"We keep it simple: one fair price all year."

On Value

"No pressure. Just great design and great value."

Section 04

Handling Customer Questions

Confident answers to common price objections. Use these responses to address customer concerns with honesty and clarity.

Question 01

Do you offer 40% off like competitors?

The Truth

"We don't inflate our prices to create a sale. What we offer is real value, without the gimmicks."

Question 02

When's your next sale?

The Truth

"We price things fairly year-round, so you always get the best offer."

Question 03

Are you more expensive?

The Truth

"Not usually—and often less, once you compare the full cost."

Section 05

Social Media Kit

Official Campaign Hashtag

#TruthInEveryCloset

01

The Real Price

Image: Calm, organized mudroom with overlay text

"We don't raise prices just to lower them later. No flash sales. Just fair pricing, every day."

#TruthInEveryCloset
02

Pittsburgh Built

Image: Craftsman at work in local shop

"Built by Pittsburgh hands. Priced with Pittsburgh honesty."

#TruthInEveryCloset
03

Say Goodbye to Gimmicks

Image: Price tag ripped in half

"Tired of the 40%-off song and dance? Closet Factory gives you the real number—first time, every time."

#TruthInEveryCloset
04

Custom for Real Homes

Image: Before & after of narrow Pittsburgh closet

"Old homes. Tight spaces. Honest pricing. That's our thing."

#TruthInEveryCloset
Facebook
Instagram
Google Ads
Section 06

Radio Scripts

Five new :30 second spots for Michelle and Lacey, ready for recording. Each script reinforces our honest pricing message with Pittsburgh authenticity.

Download Scripts (PDF)
01

No Games

:30
Michelle

We don't raise prices to mark them down.

Lacey

You won't find "40% off" signs. Just the real price.

Michelle

Because fake sales don't save anyone money.

Lacey

And we're here to solve, not sell.

Michelle

Schedule your free consult at closetfactory.com.

"That organized feeling."
02

The Price Tag Game

:30
Lacey

Ever wonder how 40% off still feels expensive?

Michelle

That's the game—inflate, then slash.

Lacey

We just skip the game.

Michelle

Real pricing. The first time. Every time.

Lacey

Get started at closetfactory.com.

"No gimmicks. Just great value."
03

Honest Numbers

:30
Michelle

Our quotes don't expire at midnight.

Lacey

No "today only" pressure. No fake countdowns.

Michelle

Just numbers you can believe in.

Lacey

Because trust shouldn't be seasonal.

Michelle

Schedule now at closetfactory.com.

"Built like Pittsburgh. Priced with honesty."
04

Room to Breathe

:30
Michelle

Life grows—kids, gear, hobbies. Suddenly your home feels tight.

Lacey

But that doesn't mean you need a new house—or a fake discount.

Michelle

We build real storage. For real homes. At real prices.

Lacey

The whole house just… exhales.

Michelle

Find your calm at closetfactory.com.

"That organized feeling."
05

Pittsburgh Straight Talk

:30
Michelle

We love this city. But we don't love games—on the field or in pricing.

Lacey

That's why we don't do "40% off" gimmicks.

Michelle

We give you our best number, the first time. Every time.

Lacey

It's just how things are done around here.

Michelle

Honest design. Honest price. closetfactory.com

"Honest design. Honest price."
Section 07

Implementation Roadmap

1
Phase 1Immediate
  • Train office team on new talk tracks
  • Equip in-home designers with messaging phrases
2
Phase 2Q2 Launch
  • Record and launch new radio ads
  • Roll out social media content weekly
3
Phase 3Ongoing
  • Update showroom signage with campaign line
  • Monitor customer feedback and refine messaging
Final Thought

This Is More Than a Campaign.
It's a Culture.

Pittsburgh trusts straight talk. Closet Factory delivers it. No markups. No markdowns. No games. Just real solutions for real homes.

Let's lead with truth—and win the right way.